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FOR IMMEDIATE RELEASE POSTED MONDAY, October 30, 2008

ATTENTION: PERSONAL FINANCE & BUSINESS

CONTACT E. Thomas Garman, President Personal Finance Employee Education Foundation Professor Emeritus and Fellow, Virginia Tech University 9402 SE 174th Loop Summerfield, FL 34491 Web: www.PersonalFinanceFoundation.org E-mail: info@pfeef.org Telephone: (352) 347-1345

PRESS RELEASE SUMMERFIELD, FL, Monday, October 30, 2008 –

FINANCIAL SOUNDINGS EXECUTIVE ELECTED TO BOARD OF TRUSTEES OF PERSONAL FINANCE EMPLOYEE EDUCATION FOUNDATION

Stephen E. Maschino was recently elected to the Board of Trustees of the Personal Finance Employee Education Foundation (PFEEF). Stephen is President of Financial Soundings (FS), which is located in Alpharetta, Georgia.

Steve Maschino is the President of Financial Soundings, LLC, the holding company for Financial Soundings Benefit Services, LLC and Financial Soundings Investment Advisor, LLC. As President, Steve is responsible for the go to market strategy including the development of alternate distribution channels. Steve's responsibilities include the development of Financial Soundings' captive Benefit Consultants and the overall productivity and profitability of Financial Soundings sales efforts.

Prior to his current role, Steve was Senior Vice President for Citistreet/Copeland. In this role he was responsible for the Defined Contribution and Employee Benefit sales efforts for The Copeland Companies and Citistreet. Steve's responsibilities over the 23 years he was with Copeland and CitiStreet included case acquisition, case retention, management of the Regional Sales Managers and their Sales Representatives (smaschino@financialsoundings.com; 678-393-8222),

As an independent organization, Financial Soundings provides unbiased investment advice focused on the success and well-being of each individual employee and their families. FS offers unbiased planning solutions to individuals and employers in the areas of retirement planning, college funding and essential personal documents such as wills. FS services provide an enhancement to the communication, understanding and appreciation of any defined contribution retirement plan on behalf of the employee, the employer and the record keeper. Because they offer their program as a plan benefit to all employees, Financial Soundings can offer its Insights program at a cost significantly below other advice and managed account programs in the industry.

The non-profit Personal Finance Employee Education Foundation (PFEEF) recommends employers provide employees easy access to high quality basic financial education. PFEEF identifies workplace financial education providers that are among the very best in the country. Their programs emphasize basic financial literacy that results in improvements in employees' personal financial behaviors, decreases in financial distress and improvements in financial well-being. Such employees often make better use of their employer benefits programs and increase their contributions to their employer-sponsored retirement programs.

Research demonstrates that this improves the employer’s profits as well as the financial lives of employees. PFEEF advocates best practices in workplace financial programs that increase employee financial health and employer profits.

PFEEF aims to be something akin to the “Better Business Bureau” or the “Good Housekeeping Seal of Approval” for workplace financial programs. PFEEF does not provide financial programs; instead we recommend the best. And we encourage other providers to catch up. All of the resources on the PFEEF website are free.

PFEEF is a scientific organization that helps top management—one employer at a time—use company data to prove the bottom-line wisdom of providing employees easy access to quality programs that improve personal financial behaviors. At its expense PFEEF gives employers the tools, measurement, metrics and expertise to detail the projected return-on-investment (ROI) for a quality workplace financial program.

Dr. E. Thomas Garman, PFEEF president, says this to human resource directors, “If your workplace financial education program is successful, keep it. If not, tell your provider to decrease the financial stress of your employees and improve their financial well-being in one year or you will hire a provider that will do the job right.”

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